With the change of consumer demand and the improvement of quality of life, the high-speed hair dryer market has risen rapidly. Hair dryer is no longer only satisfied with the basic needs of "dry hair," but further to the "dry hair + hair care" and even curly hair, straight hair and other multi-functional direction, at the same time, the rapid iteration of technology and the brand's continuous entry, Also makes the market price of high-speed hair dryer seriously involute.
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According to the online monitoring data of the Ovi Cloud Network (AVC), in April 2023, The sales volume of products below $200 in the high-speed hair dryer market has increased significantly, with retail sales accounting for 12.7%, and retail sales accounting for 33.7%, and the price range below $200 has become a new hot spot in the market. In this market context, the market has launched $199 price products, and these products are relatively lower than the original products, while the price is lower, the parameters have not shrunk, only a little downgrade in the body material, the product The quality and price ratio is gradually increasing.
High speed hair dryer market price competition is becoming increasingly fierce, for the brand, either through the introduction of an entirely new product, in the function of superposition and upgrade, in order to attract consumers eye; Or choose the price reduction strategy, by reducing product prices to enhance market influence, and further expand market share. All in all, how to win market share through reasonable pricing strategy on the premise of ensuring product quality and performance will be a major challenge for high-speed hair dryer brands.